I’m a Senior recruiter, and I joined Digital Gurus in March 2021. I have 14 years global experience within the creative sector, starting within the London agency market then moving to the UAE, relocating Creatives to MENA. Digital Gurus has a fantastic, established reputation and a wealth of loyal clients, so I'm now back in the UK - recruiting for the best city in the world!
There’s an infectious energy within the department, which was really obvious from what Toni and Jay had told me at interview. It’s a really energetic, lively, sociable, ambitious team, so after living in the wilderness of Covid, home-schooling two twin girls, it was too good to turn down. It’s a team of great people.
I love recruiting for creative people because they’re really nice – it’s as simple as that. They tend to be personable, communicative, trusting and lovely people to work alongside.
I’m interested in what they do, who’s winning the awards at Cannes, I love nurturing young talent and gravitate towards junior and mid-weight talent, because you can really offer tangible help with forging a path in their career.
It’s a market of trends. So in the past 2 years, everything has been about finding creatives who have got profiles when it comes to working in social, like TikTok and Instagram. You need to know which agencies are working with the brands that are doing well on social, and where to look for the best people. You need to understand the movements in the industry, read the trade press and keep on top of where the talent is moving. Who’s the biggest and the best.
Since I’ve returned to work, I’m seeing a massive demand for Project Managers, and we’re yet to see what that’s been born out of. Every sector, from fashion brands, B2B PR, traditional Creative agencies – the demand for Project Managers has gone through the roof. I’m currently investigating as to why – stay tuned!
If you want to be successful you need to care as much about your candidates as you do your clients. Be resilient, listen, don’t assume what one person wants is the same for someone else. You need to be credible, which means understanding the Creative space, and the market you’re in e.g. London.
The real challenge comes when no one is hiring. If all you’ve focused on is servicing people, and not built relationships in the good times, when the hard times come, and clients don’t have to work with you, they can work with their favourite head-hunters, why are they going to pick up the phone to you. You have to make an impression so that they remember your name. Having an opinion on the market, having a personality, genuinely liking being a recruiter and authenticity goes in your favour.
All candidates want is to be remembered, contacted regularly and kept in the loop. They just don’t want you to disappear – even if you have to deliver a negative message or to say someone didn’t get the job, they just want to be considered and to not take up their time then disappear into the ether.
Recruiting is busy and can be time-pressured, but leaving someone hanging with no response is such a waste and bad experience. Even more so in Creative, when many applications require you to present or produce a portfolio or a creative response to a task it’s so important to keep in touch.
1. You've got to be a team player – whatever role you’re in is collaborative.
2. You have to be a hard worker. There’s nowhere to hide. You have to graft.
3. And because it’s hard, you have to be passionate and love the industry in order to produce the best.
A bird, because I can’t stand being in traffic!
Or, I’d be or a cockapoo because everyone wants a loves a cockapoo.
Time-travel, absolutely. I’d rewind back to so many times!
I’d take a boat.
And I'd take Anthony Joshua – because he’s my celebrity crush.
Lifting weights. I’ve got callouses all over my hands! During lockdown I jumped on the online home workout trend, buying dumbbells for overinflated prices.
Fun, lively and diligent.
The team culture at Digital Gurus, is the strongest, most effective culture, I’ve ever witnessed and been part of. All the behaviour here on an interpersonal level and on a professional level is superb – and I really mean that. I’ve never seen such a strongly skilled group of people without exception. Everyone wants to do well, everyone is driven, supportive, and everyone cares. They’ve got the balance at Digital Gurus so right. It’s really quite something. Literally everyone in the team delivers. In my 14 years of global recruitment experience I’ve never seen anything like it.